Blank Bilpleie
blankbilpleie.com ↗A local service business built to be found — transparent pricing and structured local SEO across 33 named service areas in Asker and Bærum.
What the business
actually needed.
A mobile detailing business competing for local search in one of Norway's highest-value car markets. There is no brand advantage to win on here and no budget for paid acquisition. The entire commercial question is whether the business appears when someone in Sandvika or Heggedal searches for car detailing — and whether they can see the price without having to ask.
Blank Bilpleie — mobile car detailing, Asker & Bærum
Fixed scope, fixed fee, no equity. Delivered 2025 — client owns the build outright.
For a local service business, structured data is not an SEO nicety — it is the product surface. The site publishes a full LocalBusiness schema with 33 individually named service areas across Asker and Bærum: Heggedal, Dikemark, Holmen, Slependen, Billingstad, Nesbru, Vollen, Sandvika, Bekkestua, Lysaker, Fornebu, Høvik, Stabekk, Bærums Verk and the rest. Each one is a place a customer actually searches from.
Pricing is published rather than gated. Three tiers — utvendig vask at 599 kr, combined interior and exterior at 1 100 kr, and full detailing at 3 000 kr — are marked up as machine-readable offers, so the price range surfaces in search results before the visitor ever lands. For a local service, an unanswered price question is a lost customer; competitors who hide behind "contact us for a quote" lose the comparison by default.
The mobile-service proposition — «vi kommer til deg» — is the actual differentiator against fixed-location detailers, so it leads the positioning rather than sitting in a features list.
Built as a fast, single-purpose site. No blog, no gallery of stock photography, no newsletter. A local service business needs to answer four questions — what, where, how much, how do I book — and anything beyond that is drag.
Everything that
went into it.
No line items padded for the invoice. Each of these exists because it does commercial work on the page.
LocalBusiness structured data
Full schema.org markup with contact details, service types and 33 named service areas, so search engines can match the business to a specific neighbourhood query.
Machine-readable pricing
Three service tiers published as schema Offers with prices in NOK — the price range surfaces in search results, not just on the page.
Service area coverage
Every district across Asker and Bærum named individually rather than lumped into a single region, matching how people actually search locally.
Mobile-service positioning
«Vi kommer til deg» led as the primary differentiator against fixed-location competitors.
Direct contact routing
Phone and email surfaced immediately and marked up in structured data — a local booking should never take more than one tap.
Single-purpose build
A fast, lean site scoped to the four questions a local customer actually asks. Nothing to maintain, nothing to slow it down.
What it does
commercially.
A local service business that is legible to search engines and to customers at the same time: named coverage in 33 areas, published prices, and a booking path one tap deep.
Visit blankbilpleie.com ↗