Frank Wedde
frankwedde.com ↗Bilingual booking platform for a keynote speaker whose audience is enterprise L&D and executive teams — built to convert a browsing decision-maker into a booking enquiry.
What the business
actually needed.
Frank speaks to organisations like DNB, Telenor, Siemens and If about cognitive performance, and runs Memolife alongside it. The credibility was already there — testimonials, ratings, a named framework, a decade of enterprise clients. What was missing was a single place that carried it. The material was scattered across formats, and none of it pointed anywhere.
Frank Wedde — keynote speaker, author, CEO of Memolife
Fixed scope, fixed fee, no equity. Delivered 2025 — client owns the build outright.
The buyer here is rarely the audience. It is an HR lead, an event organiser or a leadership team booking on behalf of a hundred other people — and they need to justify the choice internally. So the site is built around evidence, not personality: video testimonials from named enterprise clients, the verified 6.0/6.0 speaker rating from Talerlisten, and logos that do the arguing before the copy has to.
The 6 C's — Cognition, Creative Thinking, Critical Thinking, Communication, Collaboration and Curiosity — were turned into the structural spine of the site rather than a slide in a deck. A named framework is an asset: it makes an abstract offer concrete, gives the buyer language to repeat internally, and separates Frank from every other speaker on the shortlist.
The offer was split into three named tiers — Ignite (45–90 minute keynote), Engage (half or full-day seminar) and Transform (6–24 week development programme) — so a visitor self-selects by budget and ambition before ever reaching the booking form. Each tier routes to the same enquiry flow, but the qualification has already happened.
Everything ships in English and Norwegian, because the client list spans both a domestic Norwegian market and international engagements, and a language toggle is cheaper than losing half the audience.
Everything that
went into it.
No line items padded for the invoice. Each of these exists because it does commercial work on the page.
Bilingual site architecture
Full English and Norwegian parity across every page and programme, with a language toggle that preserves position rather than dumping the visitor back to the homepage.
The 6 C's framework
Frank's cognitive framework built as a navigable section of the site — the intellectual property made browsable instead of buried in a PDF.
Three-tier programme structure
Ignite, Engage and Transform presented with duration, format, audience size and outcome, so buyers qualify themselves before enquiring.
Evidence layer
Embedded video testimonials from enterprise clients, verified Talerlisten speaker rating, and client logos placed where the buying decision actually gets made.
Booking flow
A single enquiry path fed from every programme page and CTA, so no route through the site is a dead end.
Memolife continuity
The keynote positioned as the entry point to Memolife's ongoing training platform — "the keynote plants the seed, Memolife grows it" — turning a one-off booking into a longer commercial relationship.
What it does
commercially.
A speaker site that functions as a sales asset rather than a business card: every page carries evidence, every programme has a price-shaped identity, and every route ends at a booking enquiry.
Visit frankwedde.com ↗